Hinge's New "Hidden Words" Feature Lets Users Filter Out Clichés and Poor Grammar, Highlighting The Critical Role Of Language In Online Dating Success.
Hinge has introduced a groundbreaking feature called "Hidden Words," aimed at enhancing user experience by allowing them to hide profiles that use specific words, phrases, or emojis. This feature reflects a growing demand among users to filter potential matches more precisely based on language used in profiles or messages.
Mitchell Allen, a Hinge and Bumble user from Toronto, welcomed the feature, highlighting his desire to avoid profiles that use overused phrases like "pineapple belongs on pizza" or mention love languages and Myers-Briggs types. He argues that such language does not resonate with his perception of reality. This sentiment is echoed by many in the online dating scene, who find clichés such as "fluent in sarcasm" or a professed "love of tacos" to be unoriginal and tedious.
Malia Griggs from Brooklyn points out another crucial aspect of language in online dating—grammar and punctuation. She finds poor language skills a significant turnoff, indicating a lack of effort and differing values. This emphasis on grammatical precision underscores the broader theme of language as a determinant of compatibility.
The introduction of "Hidden Words" highlights the critical role of language in online dating. Gretchen McCulloch's concept of "typographical tone of voice" illustrates how digital communication carries social nuances similar to in-person interactions. Erika Ettin, a dating coach, explains that phrases often carry hidden meanings, with statements like "no drama" possibly indicating an aversion to discussing personal issues, which might be a red flag for those seeking deep connections.
Moreover, Princeton University's Professor Adele Goldberg discusses the psychological impact of language through the lens of priming. She suggests that repeated exposure to certain words or phrases can lead to negative associations, influencing how messages are perceived.
As online dating continues to evolve, features like Hinge's "Hidden Words" are becoming essential for users who prioritize language as a core aspect of compatibility. This development not only reflects user preferences but also highlights the intricate relationship between language and interpersonal connections in the digital age.