Highlighting 'Dating Sunday' as the year's most active day for dating apps, with a surge in user engagement post-New Year.
As the calendar flips to a new year, there's a special day marked not just on calendars but in the hearts of millions seeking love: Dating Sunday. Let's dive into what makes this day the busiest in the online dating world.
'Dating Sunday' or 'Singles Sunday', falling on the first Sunday of the new year, has become an unofficial holiday for singles. This trend, first identified in 2016, has seen a consistent surge in online dating activities, making it the most significant day for digital love seekers.
The statistics are staggering. OkCupid reports a 70% increase in user activity, while Tinder experiences a significant portion of its January swipes on this day. In 2019 alone, Tinder boasted 44 million matches on Dating Sunday. Similarly, Coffee Meets Bagel saw a 47% spike in sign-ups, compared to the previous 30 days in 2021.
Rachel DeAlto from Match likens Dating Sunday to the "Super Bowl of dating apps." But what drives this surge? Julie Spira, an online dating expert, explains that it's a mix of post-holiday blues, New Year's resolutions, and the looming Valentine’s Day. It’s the first lonely holiday after the New Year, sparking a rush in the dating world.
Interestingly, Sunday has traditionally been the most active day for dating apps. Post busy weekdays and social Saturdays, Sunday emerges as the ideal day for singles to focus on their love life. Michael Kaye from OkCupid notes that the new year amplifies this effect as people act on their resolutions to find love.
As the day approaches, it's wise to update dating profiles. Ensure your photos are recent and flattering. Your bio should be engaging, filled with conversation starters. If you’re unsure, ask a friend or a dating coach to review your profile to make sure it represents the real you.
With people dedicating more time to their dating lives post-holidays, Dating Sunday could very well be the best holiday for singles. It's a day filled with optimism, a perfect time to give your dating life the boost it deserves.
Dating Sunday is more than just a busy day on dating apps; it's a day of possibilities. Whether you're a seasoned swiper or new to the digital dating scene, this day offers a unique opportunity to connect with like-minded individuals. So, as the new year starts, remember to mark your calendars for the next Dating Sunday – it might just be the day you find your perfect match.